The Russell Partnership:  case studies:  Hotel, High Street & Conference:  Eynsham Hall:

Eynsham Hall

Eynsham Hall a dedicated conference and event centre of 53 meeting rooms and 144 bedrooms in North Leigh Oxford was acquired by the Cathedral Group PLC in May 2005. Previously owned and operated by Hanover International.

Eynsham Hall is situated within 30 acres of parkland and terraced formal gardens. It benefits from an on-site activity centre, purpose built assessment centre, leisure centre and a stunning Jacobean mansion house.

The Russell Partnership was engaged by The Cathedral Group after they acquired the property from Hanover International. Initially the brief was to consider all areas of operational management and sales and marketing support historically supplied by the corporate head office.

The Partnership re-branded Eynsham Hall in all areas to include brand concept and printed and electronic media. They also provided day to day support to quickly build the sales enquiry levels, repositioning Eynsham Hall as an independent venue.

The Partnership also supported with the recruitment of a sustainable sales team, introduced supporting processes and systems, re-launched PR and developed an aggressive sales and marketing plan.

The Partnership was also briefed to provided interim general management support prior to the successful recruitment of a new general manager.

The key areas of focus were on raising the standards, cleanliness, morale and introducing operational efficiencies.