The Russell Partnership: case studies: Leisure Events & Destinations: Vinopolis:
Vinopolis
Vinopolis, located just south of the Thames in London was launched with one simple idea: to offer anyone and everyone who enjoys wine all the pleasures of wine under one roof.
The Partnership was commissioned to undertake and 360 degree appraisal of all current sales processes, client perceptions and competitor performances.
The process included making telephone calls to all Vinopolis’s main competitors, assessing the in-house processes and understanding the different customer segments specific needs.
The management team of Vinopolis requested that the feedback was to be given directly to the team to prompt an open and honest forum from which the contract caterer and Vinopolis management team could draw both the facts but equally importantly individuals perceptions.
The outputs from the commission drove a revised team structure and sales processes and incorporated a team desire to ‘get it right’.
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